The Success of Recycling
Tactical Connections helps Bee'ah Collect 2800 Kilograms of Recyclable Waste in Sharjah Commercial Towers in Just Six Weeks
Toronto, ON, November 5/2007/ -- Bee'ah, The Sharjah Environment Company LLC., today announced that it has already collected 2800 kilograms of recyclable waste from the Al Batha Tower, on the Sharjah Corniche, over a period of just six weeks. Being the first initiative of its kind in the Emirate of Sharjah, the recently launched 'Commercial Recycling Program' will allow businesses in Sharjah to recycle their office waste.
Tenants of Al Batha Tower have given the pilot scheme an enthusiastic welcome. Ralph Oliver of London, one commercial tenant, said, "The program has been very easy to take part in as there's just one container for all recyclable materials, which was delivered to us. It's now second nature for everyone here to put recyclable materials into the container and we simply drop the recyclables into the waste chute. We spend no extra time in doing our bit to help create a better environment."
Many business towers are located across the Emirate of Sharjah, and their full participation in the Bee'ah Commercial Recycling Program would represent a significant step towards the aim of Bee'ah to divert approximately 400,000 tons of waste from Sharjah landfills every year; an enormous reduction.
Mr. Brad Kerr, COO of Tactical Connections said, "Our goal was to help Bee'ah introduce recycling gradually in Sharjah, I don't think anyone expected the response and interest to be this successful – citizens are fully supporting recycling initiatives that will help transform Sharjah into a 'green' Emirate. We are very honored to be helping Bee'ah make such a significant and historic impact through marketing and educational programs, and we look forward to continued enthusiasm from future programs."
The implementation of Bee'ah's Commercial Recycling program is based on three basic principles which will provide a comprehensive approach to environmental education and recycling adoption in the commercial sector: Reduce – waste prevention, or "source reduction", by consuming and throwing away less; Reuse – reusing items where possible; and Recycle – turning materials that would otherwise become waste into valuable resources. The success of the Al Batha Tower phase of the program is the positive beginning of a much larger movement that will both, reduce waste and help control waste management costs.
About Bee'ah
Bee'ah, The Sharjah Environment Company LLC., is the first integrated environmental management company in the Middle East and the largest in the Arab countries. Bee'ah provides practical solutions for effective waste management, thus reducing the stress on existing landfill sites. Bee’ah also provides educational and recycling programs to citizens and businesses, and works with international research and academic experts to develop new waste management and recycling technologies and initiatives. www.beeah-uae.com
About Tactical Connections
Tactical Connections is an international business development and consulting firm that specializes in helping companies expand into the Middle East, Western Europe and North Africa. As your regional partner, we use our in-depth industry and business process expertise, a network of international resources and a proven track record to deliver rapid success. When you're ready to grow – we get you there.
For more information: info@tacticalconnections.com
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